When you launch a new product, the first question to ask yourself is not "How is this new product better than the competition?" but "First what?" In other words, what category is this new product first in? (4930)
How to approach this prompt
Connect each goal to a deeper "why." Goals with meaning are goals that stick.
- ✦ Give yourself 15–20 minutes of uninterrupted time.
- ✦ Start with the first thing that comes to mind, then go deeper.
- ✦ If you get stuck, ask yourself "why?" and keep writing.